Est. 2024 • Lahore
The Soul of
The Eastern Veloure
We are curators of the past and architects of the present. A bridge between the dusty charm of heritage and the sharp edge of modern street culture.
Accessible Luxury
We believe that iconic design belongs to everyone. There is a specific thrill in lacing up a pair of Jordans or stepping into a classic Nike silhouette. It’s a feeling of power, of arrival. But we explicitly reject the idea that style should be gated by impossible price tags.
We specialize in the finest "First Copy" recreations available globally. Whether it's the rarest Air Jordan 1s, the latest Dunks, or elusive Yeezys, we source master-quality iterations that mirror the original in weight, stitch, and soul. We bring the world's most coveted sneakers to your doorstep in Lahore, making the impossible, accessible.
Echoes of the Past
While our feet walk the modern pavement, our hearts beat for history. The Eastern Veloure is deeply rooted in the appreciation of things that have lived a life before us.
Our antique collection is a love letter to the forgotten artisans of the East. From brass sculptures that whispered secrets in old havelis to vintage timepieces that have counted a thousand heartbeats. We hunt for objects that carry a weight—a sentimental gravity that mass-produced items can never mimic.
When you buy an antique from us, you aren't just buying decor. You are becoming the new custodian of a story.
"Style is a dialogue. It is the sneakers on your feet and the sculpture on your desk. It is the balance of hype and history."
— The Founders